BBC World Service: Nassim sets news.

The revamped BBC Arabic and BBC Persian news services are among the first and biggest sites to use Arabic-script webfonts. The BBC World Service has chosen Nassim to carry its Arabic and Persian news, catering to a new typography-centred approach initiated by the mother-site’s redesign.

This is an exciting development for Arabic typography in general and particularly for Nassim to pioneer the way on the Internet and facilitate what has long been thought impossible to achieve: distinguished Arabic-script web typography.

With the goal of setting a new global visual language for the BBC’s digital services, the BBC’s website redesign employs type as a defining element throughout all its pages. Nassim therefore plays a substantial role shaping this visual identity.

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